1) Long form content gets more social shares than short form content. We've all heard stats on how more people are consuming content through their mobile devices. This means you should write short, bite-sized content to satisfy your readers's short attention spans, right? We analyzed the top 10% most shared articles to see if this was the case.., the opposite is true. On average, long-form content actually gets shared more than short-form content. Which means there's a lot more opportunity for you to create great content and stand out from the pack. Less competition! As a result, it’s easier to stand out. Key Ingredient : Aim for at least 2,000 words per post. 2. Image vs no image We’ve all hear experts say compelling images increases engagement. But that only applies to social posts on Facebook, right? What about actual written content? This time, we analyzed all the articles we’ve crawled at BuzzSumo to compare the average number of Facebook shares of content with: 1 o...
1. PageSpeed Insights PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved. PSI provides both lab and field data about a page. Lab data is useful for debugging performance issues, as it is collected in a controlled environment. However, it may not capture real-world bottlenecks. Field data is useful for capturing true, real-world user experience - but has a more limited set of metrics. Performance score At the top of the report, PSI provides a score which summarizes the page’s performance. This score is determined by running Lighthouse to collect and analyze lab data about the page. A score of 90 or above is considered good. 50 to 90 i...